“Type is a beautiful group of letters,
not a group of beautiful letters.” Matthew Carter
BOUTROS AURA
Creative typesetting with 3 character sets
for the calligrapher in each of us
Aura: A digital interpretation of two classical calligraphy scripts, Naskh and Thuluth.
Boutros Aura is a calligraphic style that merges features from different classical Arabic scripts to create a contemporary, elegant typeface.
The typeface borrows the proportions of Thuluth, a classical style conceived for monumental inscriptions, and the aesthetics of Naskh, the style used for transcribing books and documents.
This stylistic fusion makes Aura a suitable headline companion for body text set in Naskh-based typefaces.
From the first pen stroke on paper in 2014 to the last digital stroke on the computer in 2017, the style was meticulously digitised to emulate the calligrapher’s attention to detail.
Boutros Aura comes with a standard character set along with two extra stylistic sets, giving typographers and designers a higher level of flexibility when typesetting and designing in Arabic.
CUSTOM FONTS
Clients:
Almarai - Corporate font for MENA’s largest dairy company
MBC Shahid - Web font for the video-on-demand platform
KIB - Corporate font for Kuwait International Bank
Al-Jazirah - Headline font for the daily Saudi newspaper
All typefaces developed by Boutros Fonts.
Fonts Available Online:
Boutros Almond - 2018
Boutros Asma - 2015
Boutros News H1 - 2015
Custom typefaces are one powerful way for brands to distinguish themselves as they communicate with their stakeholders. They also help brands cater to different communication channels and electronic devices. Since 2014, I have had the chance to design a diverse range of typefaces, from traditional to modern, for leading companies in the Middle East.
