“Type is a beautiful group of letters,
not a group of beautiful letters.” Matthew Carter
Creative typesetting with 3 character sets
for the calligrapher in each of us
Aura: A digital interpretation of two classical calligraphy scripts, Naskh and Thuluth.
Boutros Aura is a calligraphic style that merges features from different classical Arabic scripts to create a contemporary, elegant typeface.
The typeface borrows the proportions of Thuluth, a classical style conceived for monumental inscriptions, and the aesthetics of Naskh, the style used for transcribing books and documents.
This stylistic fusion makes Aura a suitable headline companion for body text set in Naskh-based typefaces.
From the first pen stroke on paper in 2014 to the last digital stroke on the computer in 2017, the style was meticulously digitised to emulate the calligrapher’s attention to detail.
Boutros Aura comes with a standard character set along with two extra stylistic sets, giving typographers and designers a higher level of flexibility when typesetting and designing in Arabic.
400 letter shapes created for 29 letters for creative, flexible and fun typesetting.
Some shapes are substituted by default based on the letter’s sequence in the word - for optimal readability.
Other shapes can be substituted upon your request - for optimal creativity.
Custom typefaces are one powerful way for brands to distinguish themselves as they communicate with their stakeholders. They also help brands cater to different communication channels and electronic devices. Since 2014, I have had the chance to design a diverse range of typefaces, from traditional to modern, for leading companies in the Middle East.
Text | Screen
Display | Screen
Headline | Newspaper
Fonts in Use:
I designed and managed the development of corporate fonts for leading companies in the Middle East and across different industries:
CPG, Healthcare, Banking and Telecom.
To find out more about my work, please feel free to drop me an email through the contact button below.
Fonts to Buy:
Please get in touch through the contact button below for recommendations and samples.